WILD WILLYS

The Challenge:

Re-brand a local business to communicate its quality and value.

The Solution:

A brand that is clean, light and elegant. The letter mark logo illustrates the letter “W” in a creative and distinct form, incorporating a leafed branch which identifies the brand as a flower and plant shop. Fig purple was chosen to represent the brands creativity and imagination in their floral creations, and evokes a calm and elegant feeling that fits into the warm earthy look of the shop.

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wild willys branding